Il magazine Advertising Age premia Africa come agenzia migliore del 2014. Sì! Il suo nome è Africa, ma in realtà è Brasiliana.
Tra gli Ads realizzati da Africa ci sono alcuni tra i “commercials” più visti su YouTube come Head&Shoulders, Oral-B, Gilette e Banco Itaú.
Abbey Klaassen di Advertising Age ha detto:
“Africa consistently helps push the limits of creativity of its clients. We also liked Africa’s spirit of innovation, through the Africa Lab.”
E sempre lui:
“We had some wonderful entries this year from around the world—our runners up are We Are Social London and Colenso BBDO in New Zealand—but Africa stood out and we were excited to tell its interesting story”
“We had some wonderful entries this year from around the world—our runners up are We Are Social London and Colenso BBDO in New Zealand—but Africa stood out and we were excited to tell its interesting story”
Ma la parte sicuramente più interessante ed emozionante è la dichiarazione di Sergio Gordilho, general creative director e co-presidente di Africa.
“Africa was born out of a dream, a big dream. In a market with so many great agencies, there’s no room for small dreams. Over the last eleven years, we’ve made many of our dreams come true, but we could never imagine that this dream would take us so far. More than just an award, this is a watershed moment. Today, we don’t want to wake up!”
Andiamo a vedere ora alcune realizzazioni di Africa estratte da AdsOfTheWorld.
Itau Bank: The great transformation
Itau Bank: World Cup Draw
ESPN Xgames: Born Free
ESPN: European Football – La Campagna
Gillette Deodorant: UFSweat
Head & Shoulders Talqui Show Joel
P&G – Head & Shoulders – “Camisa 10”
Head & Shoulders – Joel Santana em Donti Révi Caspa
Mitsubishi ASX: Octopus
Budweiser: The Buddy Cup
Budweiser: The Great Preparation – La Campagna
UOL 89FM: Rock Snooze
Oral B 3D White
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